Loyalty, Campaign strategy

IKEA delivered the lowest CPM loyalty scheme in Europe. ROI x7.

Overview

IKEA came to us with a task to build a loyalty program that would drive retail visits and increase repeat purchases.

 

The client also wanted a more streamlined and efficient communications strategy.

Solution

IKEA Family was born, including a handsomely designed loyalty card that was sent out to over 2 million customers. It was a pioneering reward scheme when launched as it didn’t focus on money spent, but on visits and occasions to shop.

We also worked on the extension of this campaign, that went on to target New Home Buyers to capture higher value shoppers.

Results

IKEA Loyalty delivered the lowest cost per member scheme in Europe.

Furthermore, the scheme went on to deliver £7 revenue for every marketing £1 spent – making it a mammoth success.