Webinar: Semiotics, AI, and the Future of Customer Engagement

What can semiotics add to our existing data processes to enhance our understanding of customer segmentation and brand perception. Can it provide an alternative or additional approach to mainstream research processes to understand the reasons why consumers react to advertising stimulus the way they do? And is being culturally relevant the most important thing for a brand to gain and maintain customer engagement?

&You London’s Will Hawkins is joined by Dr Rachel Lawes (Lawes Consulting) and Alex Gordon (Sign Salad) to explore the subject in more detail.

https://dma.org.uk/webinar/semiotics-ai-and-the-future-of-customer-engagement