> our task
ChickenGuard – a UK based company are the inventors and manufacturers of a range of The World’s #1 Automatic Chicken Coop Door Openers. They appointed us to formulate a strategy to increase the growth within the reseller sector in the UK, Europe & USA.
> our strategy
We sorted ChickenGuard’s existing prospect database of over 20,000 prospects and cleansed the list using email marketing to create a warm list of engaged email openers all set up in Hubspot.
We created a series of onboarding emails which targeted new prospect B2B lists of resellers from the UK, Europe and USA.
We planned the annual content strategy for eCRM, built newsletter email templates and manage bi-weekly email creation, as well as integrating Direct Mail to connect to non-email openers.
> the result
Open rates for B2B eCRM improved by 300%!
Direct Mail has re-engaged 1-in-5 of the email non-openers.
eCRM is delivering a consistent pipeline of engaged resellers for sales teams to follow up efficiently, resulting in year-on-year growth for 4 years in a row.
> find out more
If you want to learn more about how we can help deliver ‘Offline’ marketing to generate profitable new customers, wed be delighted to talk informally to see how we can add value.
> email firstname.lastname@example.org