> our task
Papa John’s had 300+ franchisees with disparate data sets and no centralised marketing database from which to run coordinated marketing campaigns.
&You was appointed to build a single-view customer database and develop a retention and win-back strategy.
> our strategy
We connected all franchisee data streams to transform 23m transactions into a 2.5m single customer view database that drove an integrated direct mail, email and SMS retention campaign.
Our solution provided a real-time performance reporting platform as well as offering customer profiling to identify top segments and mapping tools to target look-alike prospects around franchisee catchments to generate new customers
> the result
The direct mail packs we designed delivered an incredible 1-in-5 winback hit rate of past customers.
Our single-view customer database allowed franchisees to opted-in and select mailing volumes on a monthly basis.
Overall the campaign delivered a ROI of over 5.
> find out more
If you want to learn more about how we can help deliver ‘Offline’ marketing to generate profitable new customers, wed be delighted to talk informally to see how we can add value.
> email firstname.lastname@example.org